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Events
Webinar email sequence for Marketing Cloud. From registration to recording.
Get more of those who register to actually attend, and use the recording for everyone who couldn’t. Ready in your brand in Formentic; built in Journey Builder in an afternoon.
57 %of registrants attend on average, so the reminders matterON24 Webinar Benchmarks Report 2025
45 %watch on demand instead of live: send the recordingON24 Webinar Benchmarks Report 2025
The journey
7 emails, 1 split
Registration formEntry: Data Extension Webinar_Registrations
7 days before
1 day before
1 hour before
1 day after
Attended?Decision split on Attended
Yes
5 days
No
The emails
What your subscribers get
Shown with a made-up brand, Nordlys. In Formentic they’re made in your colours, logo, footer and languages.
What you need
- Salesforce Marketing Cloud with Journey Builder.
- A sendable Data Extension for the registrations (Formentic’s form writes it): EmailAddress, FirstName, Language, EventName, EventStart (date and time), JoinLink, Attended.
- Attended filled by your webinar tool after the event (most can write to Marketing Cloud), or by hand from its list.
- The feedback form: a second form from the Feedback score idea, linked from the last email.
Legal parts, already in
- The form asks for consent to the event emails only; a separate box for the newsletter.
- Germany: the newsletter box sends a confirmation email first (double opt-in).
- Every email has your footer with the unsubscribe link and your address.
Free advice
Planning a webinar? Let’s look at it together.
15 minutes with a Formentic adviser on your reminders, your timing and what to measure.
Online · 15 minutes · free