Smart Fill

Type a few letters. The form fills in the rest.

Smart Fill finds the company or address as visitors type, then fills the fields that go with it. Faster for them, cleaner data for you.

Without Smart Fill5fields to type
Jonas, signing up his firm
  • Company name · Nordlys Solr AS
  • Org. number · 9128 4471
  • Street · Strandgata 14
  • Postcode · 5013
  • City · Bregen

Every field typed by hand. Two typos, and an org. number with a digit missing.

With Smart Fill1search
Jonas types “nordl” and picks his firm
  • Company · Nordlys Solar AS
  • Org. number · 912 844 715
  • Street · Strandgaten 14
  • Postcode · 5013
  • City · Bergen

Four fields filled, spelled the way the register has them.

Try it

Search like a visitor. Watch the fields fill.

You are the visitor

Type part of a company name, for example “fjord” or “sol”, then pick one.

  • ↑ ↓ to move
  • Enter to pick
  • Esc to close

The companies here are made up. On a real form they come from the source you choose: a public register, your own list in Marketing Cloud, or your own API.

Become a partner
Filled for you0of 4
Org. number Filled by Smart Fill
Org. number
Street Filled by Smart Fill
Street
Postcode Filled by Smart Fill
Postcode
City Filled by Smart Fill
City
Email
name@company.com
Where the results come from

Start with countries. Add registers, then your own data.

Every plan, Free too

Lists in your Marketing Cloud

Countries, with the phone code ready for the phone field. Searched on your own page: nothing leaves your account.

  • Countries
  • Country and phone fields
Fastest, and no outside call.
Standard and Pro

Public registers

Ready-made: pick one and it works. Address, results and what it fills are already set.

  • Norwegian companies
  • Norwegian addresses
  • UK companies
Free registers. What the visitor types goes to the register.
Pro

Your own list or API

A Data Extension in your Marketing Cloud, or any search API you use, with its key kept safe.

  • Your customers, products or shops
  • Any search API, with a key
The key never reaches the page.
How you set it up

Three steps. No code.

  1. Pick where results come from

    In Content › Lookups: a ready-made register, your own list or your own API. Try a search there, once, for every form.

  2. Add a Smart Fill field

    Put it on the form and choose the lookup it searches.

  3. Choose what it fills

    Street, Postcode, City, an org. number: the fields on your form that the pick fills in.

Why it matters

Less typing. Data you can trust.

Faster to fill in

A few letters and one pick instead of five fields, on a phone too.

No typos

Names and addresses arrive spelled the way the source has them.

Ready to segment

You keep the saved value (an org. number, an ID) and the name people saw, side by side.

Never a dead end

Not in the list? The visitor keeps what they typed, and you can see it was typed.

Every language

The field, its hints and messages follow the language of the form.

Watched for you

Each lookup shows if it’s working or slow, and you’re told before a key runs out.

Questions

Good to know.

Where does what the visitor types go?

With a list in your Marketing Cloud, nowhere: it’s searched on your own page. With a register or your own API, the typed text goes to that source to find the results, and nowhere else.

Is Smart Fill the same as autocomplete?

Yes: autocomplete that also fills the fields that go with the pick, from the source you choose.

What if the company isn’t found?

The visitor keeps what they typed and can send the form. The answer is marked as typed, not picked.

Make your next form fill itself.

14-day trial with everything on. Countries stay free after it.

Start free trial