Test two versions of a form on real visitors.
Marketing Cloud lets you test emails, but not the form where people decide to sign up. Formentic shows two versions from the same link and tells you which one gets more answers.
Included with Pro and in the trial.
What teams test first.
Anything on the form can differ between the two versions.
- 4 fields instead of 7
- A different headline
- “Get my guide” instead of “Submit”
- Shorter consent text
- Image or no image
- A different layout
- Optional phone number
Why it matters: if 1,000 visitors a month reach a form, going from 4% to 5% is 10 more submissions a month, 120 a year, from traffic you already pay for. Example figures.
Three steps.
Copy the form
Formentic makes version B as a copy of your live form. Version A stays untouched.
Change what you want to test
Fields, headline, layout, image, button or consent text. Same languages as A.
Start the test
Choose the share of visitors and how long it runs. Your campaign links keep working.
A winner you can trust.
At least a full week
Every test runs 7, 14 or 21 days, so weekday and weekend visitors both count.
Enough visitors
At least 100 views of each version before anything is called.
95% sure
A winner is named only when the difference is very unlikely to be chance. Otherwise you are told it isn’t clear yet.
One click to roll out
Show the winner to everyone, or let Formentic do it for you. The link stays the same.
Counts, not people
Each view or submission is an anonymous count in your own Marketing Cloud. No visitor ID, no email, no tracking.
Do we need a new Cloud Page?
No. The test runs on the Cloud Page you already published, from the same links.
Does a visitor see both versions?
No. A visitor keeps the same version on every visit.
Which plan includes it?
Pro, and the 14-day trial.