Your form changes as people answer.
Smart Logic asks each question only to the people it’s for. Shorter forms for visitors, the right details for you.
- Country
- I’m buying for a company
- Company name
- VAT number
- Number of employees
- I’m interested in
- Roof area (for solar panels)
- Current heating
Anna sees every question, including 4 that don’t apply to her.
- Country · Sweden
- I’m buying for a company · No
- I’m interested in · Heat pump
- Current heating
Only what applies to her. A company in Denmark gets its own 8.
Answer like a visitor. Watch the form follow.
You are the visitor
Change an answer. The form on the right adapts.
A rule reads like a sentence. No code.
- Show
- VAT number
- if
- Buying for is A company
- and if
- Country is Sweden or Denmark
In the form editor: pick the question, add the conditions, check it in the preview, publish. The same rule works in every language of the form.
Start with one condition. Grow into real campaign logic.
Show if
One condition per rule.
If and if
Up to four conditions, all true.
If or if, Required when
Any of several answers, and questions that become required.
Fewer questions. Better answers.
Shorter for every visitor
Nobody scrolls past questions that aren’t for them.
Cleaner data
People don’t skip or fake answers to questions they never see.
One form, not five
Private, business and country versions live in one form, with one link.
Options too
Offer a single choice only where it fits, like a subsidy in one country.
Checked as you build
The editor warns when a rule points to a missing or later question.
Runs on your Cloud Page
Rules are saved in your Marketing Cloud and checked again on send. No extra calls.
Good to know.
Is Smart Logic the same as conditional logic?
Yes: conditional fields, made simple. You write the rule in plain words and the form follows it.
Can a question depend on one that also uses Smart Logic?
Yes, as long as it comes earlier in the form. The editor tells you if the order doesn’t work.
Does it slow the page down?
No. The rules are part of the page and run in the visitor’s browser, without extra calls.
Make your next form shorter.
14-day trial with everything on. Show if stays free after it.