Inspiration › Service and loyalty
Service and loyalty
Preference update email for Marketing Cloud. Keep them, on their terms.
Confirm what someone changed in their preferences, and keep the way back one click away. Ready in your brand in Formentic; built in Journey Builder in an afternoon.
The journey
1 email
Preference formEntry: Data Extension Preference_Updates
The emails
What your subscribers get
Shown with a made-up brand, Nordlys. In Formentic they’re made in your colours, logo, footer and languages.
What you need
- Salesforce Marketing Cloud with Journey Builder.
- Your preference form (Formentic’s) writing the choices to a Data Extension.
Legal parts, already in
- A confirmation of a change is service, not marketing.
- The email has your footer with the unsubscribe link and your address.
Free advice
Planning a preference update? Let’s look at it together.
15 minutes with a Formentic adviser on your steps, your timing and what to measure.
Online · 15 minutes · free