Inspiration › Grow your list
Grow your list
Welcome email series for Marketing Cloud. From sign-up to reader.
Confirm the sign-up, welcome at once, show your best in the first days and let readers choose what they get. Ready in your brand in Formentic; built in Journey Builder in an afternoon.
84 %open the welcome email, against 40 % for newsletters in the same studyGetResponse, via Stripo Research, report no. 06
The journey
4 emails
Sign-up formEntry: Data Extension Newsletter_Signups
2 days
3 days
The emails
What your subscribers get
Shown with a made-up brand, Nordlys. In Formentic they’re made in your colours, logo, footer and languages.
What you need
- Salesforce Marketing Cloud with Journey Builder.
- A sendable Data Extension for the sign-ups (Formentic’s form writes it): EmailAddress, FirstName, Language, Interests.
- Germany: the confirmation email first (double opt-in); others can start with the welcome.
- Your preference page or Formentic’s, linked from the last email.
Legal parts, already in
- The form asks for consent to the newsletter, with your consent text kept as proof.
- Germany: double opt-in; Austria, Switzerland and Norway: recommended.
- Every email has your footer with the unsubscribe link and your address.
Free advice
Planning a newsletter sign-up and welcome? Let’s look at it together.
15 minutes with a Formentic adviser on your steps, your timing and what to measure.
Online · 15 minutes · free