Inspiration › Service and loyalty
Service and loyalty
Feedback follow-up emails for Marketing Cloud. From score to review.
Thank everyone who answers, ask the happiest for a review, and let service follow up with the others. Ready in your brand in Formentic; built in Journey Builder in an afternoon.
The journey
3 emails, 1 split
Feedback formEntry: Data Extension Feedback_Answers
Score?Decision split on Score
9 or 10
0 to 6
The emails
What your subscribers get
Shown with a made-up brand, Nordlys. In Formentic they’re made in your colours, logo, footer and languages.
What you need
- Salesforce Marketing Cloud with Journey Builder.
- A sendable Data Extension for the answers (Formentic’s form writes it): EmailAddress, FirstName, Language, Score.
- Your review page (for example on a review site) and someone in service for the low scores.
Legal parts, already in
- The emails are about the answer itself (service), not marketing.
- Every email has your footer with the unsubscribe link and your address.
Free advice
Planning a feedback score? Let’s look at it together.
15 minutes with a Formentic adviser on your steps, your timing and what to measure.
Online · 15 minutes · free