Inspiration › Turn interest into sales
Turn interest into sales
Demo request follow-up for Marketing Cloud. From request to meeting.
Confirm the request at once with a link to book a time, alert sales, and follow up gently with those who haven’t booked. Ready in your brand in Formentic; built in Journey Builder in an afternoon.
21 %of leads answered within five minutes convert, against 2.3 % after a day2026 Speed-to-Lead Benchmark (artemisgtm)
7 %of B2B teams answer within five minutes2026 Speed-to-Lead Benchmark (artemisgtm)
The journey
3 emails, 1 split
Request formEntry: Data Extension Demo_Requests
2 days
Booked?Decision split on MeetingBooked
YesLeaves the journey
No
3 days
The emails
What your subscribers get
Shown with a made-up brand, Nordlys. In Formentic they’re made in your colours, logo, footer and languages.
What you need
- Salesforce Marketing Cloud with Journey Builder.
- A sendable Data Extension for the requests (Formentic’s form writes it): EmailAddress, FirstName, Company, Language, MeetingBooked.
- A booking link (your calendar tool) and someone in sales who gets the alert.
- MeetingBooked filled by your calendar tool or by sales.
Legal parts, already in
- The form asks only for what sales needs; consent to marketing is a separate box.
- The follow-ups are about the request itself (service), not newsletters.
- Every email has your footer with the unsubscribe link and your address.
Free advice
Planning a demo or meeting request? Let’s look at it together.
15 minutes with a Formentic adviser on your steps, your timing and what to measure.
Online · 15 minutes · free