Inspiration › Turn interest into sales
Turn interest into sales
Content download follow-up for Marketing Cloud. From guide to next step.
Send the guide the moment it’s asked for, follow with related content, and offer one clear next step. Ready in your brand in Formentic; built in Journey Builder in an afternoon.
The journey
3 emails
Download formEntry: Data Extension Guide_Downloads
3 days
4 days
The emails
What your subscribers get
Shown with a made-up brand, Nordlys. In Formentic they’re made in your colours, logo, footer and languages.
What you need
- Salesforce Marketing Cloud with Journey Builder.
- A sendable Data Extension for the downloads (Formentic’s form writes it): EmailAddress, FirstName, Company, Language, Guide.
- The guide as a link (a PDF or a page).
Legal parts, already in
- The guide is what they asked for: the first email is service. Later emails need consent to marketing.
- Every email has your footer with the unsubscribe link and your address.
Free advice
Planning a content download? Let’s look at it together.
15 minutes with a Formentic adviser on your steps, your timing and what to measure.
Online · 15 minutes · free